May 14th, 2012 | by Jacky Recchiuti
Whoopie!
My first taste of a traditional whoopie pie was Amish country in Lancaster County, Pennsylvania outside of Philadelphia where Michael grew up. According to food historians, Amish women would bake these desserts (known as hucklebucks at the time) and put them in farmers’ lunch pails or lunch boxes. When farmers would find the treats in their lunch, they would shout “Whoopie!”.
When we first introduced the Recchiuti version of whoopie pies at our Ferry Building store in 2004, they were made with Michael’s famous devil’s food cake filled with a marshmallow crème center then enrobed with chocolate to keep the cake moist and the filling from oozing out. Needless to say, they took off like a rocket. Before long, as our chocolate business grew, we were unable to keep up with the various baked products we were offering as we had only one tiny convention oven. Since truffle making was our focus we sadly retired the whoopie pies, featuring them periodically when time and space allowed more baking.
Over the years, with Michael’s propensity to transform old recipes, the whoopie’s have taken many forms; traditional style aforementioned, then onto a daring pumpkin spiced cake, which eventually metamorphosed into a gingerbread cake. The whoopies of various flavors stayed true to the classic round pie shape. We reintroduce the devil’s food cake version, adding delectable bits of fresh candied orange peel and replacing the marshmallow crème with burnt caramel buttercream. As if burnt caramel buttercream wasn’t revolutionary enough, the next whoopie morph was to fill them with organic rose oil infused buttercream – sublime! No matter what transpired, our loyal following rolled along with the changes as Michael worked his magic into each version introducing something fresh and exciting in the way of familiar flavors.
This year the whoopie is transformed yet again – this time we created a genteel yet utilitarian appearance. A Whoopie “baton shaped” Cake, reminiscent of a more European-style cut dessert but with the practical American “hand-held” sensibility. As before, they are made with the candied orange peel topped devil’s food cake recipe and burnt caramel buttercream, painstakingly hand-made – each step a labor of love down to the final thin chocolate coating.
So the next time you treat yourself to a Recchiuti Whoopie Cake – feel free to let loose with a huge declaration of “WHOOPIE!”.
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