My kids can't pronounce the actual name of this company, so they call it retch-oo-it. When retchooit shows up at our house, everyone goes bananas and gets excited for a week or more excellent chocolate tasting. There is no finer chocolate treat out there that I know of; and my kids, who are food snobs like their parents, agree: retchooit is the best. The diversity of flavors, the creativity, the presentation, the quality and taste...it's all awesome, even if the name sounds kinda gross. We love it.